Every year come Valentine's Day, SA men unite on social media to boycott the expectation of roses, chocolates and teddies.
This year, in the lead-up to the day of "love" guys created the #MensConference. Fake tickets and a fake conference venue were set up to express their dissatisfaction with the high cost of goods.
TimesLIVE did a comparison of the cost of red roses at major retailers in SA. Judging by the high prices, the men may just have a point.
The most expensive bouquet came in at a whopping R4,499 for 100 red roses.
On Twitter, the hashtag has trended for days in anticipation of Valentine's Day.
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