Julia Franco is the owner of Nosso, a decor destination in the heart of Cape Town’s bustling Sea Point. Nosso — the name means “ours” in Portuguese — showcases Julia’s choice of covetable home decor that epitomises Brazilian culture, heritage and artistic craftsmanship. Each piece tells a story.
What inspired you to import Brazilian art and design to South Africa?
My family has always been immersed in Brazilian design. My grandma opened her first interior design store when my mom was pregnant with me. It was a natural progression to carry on that legacy while introducing a new cultural influence to South Africa. NOSSO came to me all at once — the color, the location, the artists I wanted to collaborate with … everything! It became clear that the energy, boldness and authenticity of Brazilian design would resonate with South Africa’s love for colour and vibrancy.
Brazilian design has such a diverse cultural history. How do you see these pieces blending with South African interior design trends?
Both Brazil and South Africa have a deep connection to storytelling, community and vibrant colour. This is where the two cultures naturally align. South Africa’s diverse cultural landscape embraces bold designs and meaningful craftsmanship, just as Brazilian art does. There’s a shared appreciation for handmade, soulful pieces that carry history and emotion. Brazilian art — the bold, geometric ceramics or the playful woodwork — feels familiar yet fresh in South Africa’s design scene.
How do you select the Brazilian pieces you import?
I prioritise authenticity and craftsmanship. I’ve followed many of the artists for years, and have their work in my home. I’m connected to their stories, ties to the land and desire to express themselves. I’m drawn to artists who focus on handmade and use sustainable materials. There are certain regions in Brazil, such as the Northeast Region, where artisans still work with techniques passed down through generations. That’s inspiring. I look for pieces that are not only beautiful but tell a story — through the materials, the artist’s background or the technique used. Sustainability is key. I want Nosso to showcase pieces with a lasting impact in terms of aesthetics and their environmental footprint.
How important is sustainability in the pieces you choose, and how do you ensure the authenticity in the designs?
Sustainability is at the heart of Nosso. The pieces I select are chosen for their craftsmanship and use of sustainable, natural materials. I ensure authenticity by working closely with the artisans, visiting the regions where the pieces are made. I want to create a direct relationship between the artisans and the consumers, so they feel the integrity and intention behind each item. At Nosso, we make it a priority to educate our customers about the importance of supporting sustainable practices and choosing items that stand the test of time.
How have South African consumers responded to these Brazilian pieces?
The response has been overwhelmingly positive. People appreciating the stories and energy behind the pieces. There’s definitely a growing interest in unique, soulful items that speak to beauty and functionality.
Are there any standout pieces you particularly love? a
I have at least one piece from every artist we’ve showcased at Nosso. We work with the nicest people in Brazil. If someone has great work but isn't a good person, they won’t be featured — I want people to feel the joy each artist has put into their creation. Many of the pieces I have at home are by the artist Ceramiquinho. His animal vases bring me so much joy. We commissioned him to create a wall of ceramic tiles, which makes me happy. I have Voador throws in every room of the house. Their clever use of colours and patterns is brilliant.
Are there upcoming artists from Brazil you’re keeping an eye on?
Yes, many! The future of Brazilian design is exciting. Designers are taking the sleek, minimalist vibe of the Modernist era and combining it with handmade, artisanal touches, adding depth to contemporary spaces. The idea is to bring together the clean lines and bold shapes of Brazilian Modernist icons such as Oscar Niemeyer and Lina Bo Bardi, and blend them with locally sourced materials and craft techniques that have rich cultural meaning. These designs are functional and full of personality, history and authenticity. The trend pairs things like handcrafted ceramics, woven textiles and intricate woodwork with the simplicity of Modernism. .
Are there fascinating stories behind some of the pieces you import?
Every piece we offer has its own story. One of my favorites is a collection of pieces from Amilton Vieira, a young artist who lives in a small fishing community on the banks of the São Francisco River. He was taught to paint by his older brother and mentor, Clemilton. Together, they dreamed of a future different from the one life had presented them — the marketplace, the farm, or fishing. In art they found a window to new possibilities. Amilton developed a unique artistic identity, depicting characters in scenes from daily life or from his imagination, always shown in profile. His works come to life on reclaimed wood from old boats, or on doors and windows from demolished houses. He keeps the surfaces in their raw state, preserving the marks of time, which gives texture and authenticity to the pieces, but also symbolises the resilience and continuity of a culture that adapts and reinvents itself.
