THE FRAGRANCE
Perfumers: Louise Turner & Quentin Bisch
The inspiration: Aptly housed in a lightning bolt-shaped bottle, the scent explores the clash and duality between dark and light notes, as well as the multifaceted man who is a force of nature.
From the first sniff: The freshness of the scent quickly reveals undertones of warmer, slightly smoky base notes.
Olfactory family: Fougère
Bright accord notes: Clary sage, vert de bergamot, white and pink pepper
Dark accord notes: Roasted tonka bean, cocoa, dry amber woods
What to wear it with: The wardrobe, just like the scent, is infused with elements of duality. Mix street-wear items such as sneakers and hoodies with high-end, formal pieces like suit blazers and leather with eye-catching details.
THE FACE: ACTOR ED SKREIN
On the scent itself: "I was immediately attracted to the freshness and the deeply dark sensuality of Bad Boy. It makes me think of my good and my bad sides."
On being the face of Bad Boy: "I accepted to be Bad Boy's image because the project goes beyond the perfume. The fragrance of Bad Boy is great - I love it, but I am also very interested in the message it conveys: Bad Boy captures men's contradictions and encourages us to embrace all our facets. It represents the duality of masculinity; men can be strong but also sensitive and caring."
On his favourite wardobe staple: ""My leather jacket ... well, maybe I should say my leather jackets! Jackets and shoes are something I have many of. I am a big fan of jackets, tracksuits and sneakers."
